Beginner’s Guide to Google Analytics for Ecommerce


“Measure your results” is the common wisdom in the online sales world. How can you improve on something you can’t measure, right? Unfortunately (or fortunately) for us, the most common, free, and robust tool for measuring your store’s online performance is Google Analytics. Though an extremely useful tool, it’s also not the most intuitive platform to use. To help you get over the learning curve, we’ve written up a beginner’s guide to using Google Analytics to evaluate your online store’s performance. Thoug

Source: Beginner’s Guide to Google Analytics for Ecommerce | Blog – Printful

Matisse in the Studio | Museum of Fine Arts, Boston


Henri Matisse—who revolutionized 20th-century art—believed that a treasured group of objects was instrumental to his studio practice. “Matisse in the Studio” is the first major international exhibition to examine the importance of Matisse’s personal collection of objects, offering unprecedented insight into the great artist’s creativity. See these rare pairings of Matisse’s major works with objects of inspiration in “Matisse in the Studio” in its only US venue at the Museum of Fine Arts, Boston.

Source: Matisse in the Studio | Museum of Fine Arts, Boston

Instagram will soon let you book photographers


Photographers with a strong presence on Instagram might soon be able to monetize their accounts in a more tangible way than has been possible so far. In an interview with Bloomberg, James Quarles, Instagram’s head of business, has confirmed that Instagram will soon add a function to book a business or service directly from the mobile app. The feature is expected to be launched within the next couple of months.

Source: Instagram will soon let you book photographers and other services directly in the app: Digital Photography Review


Boston Art Gallery

Kendall Jenner Is Probably a More Successful Photographer Than You

Photographers can be an ornery bunch. We’re protective of our craft, proud of our work, and quick to defend the art when it’s under attack. Sometimes, though, that defensiveness can get out of hand. One common instance is when we see famous people—models, actors, athletes, or whoever—pick up a camera and have some success. The vitriol machine is currently pointed at Kendall Jenner, best known as a fashion model and reality TV personality. She has recently started working as a photographer and stopped by The Tonight Show With Jimmy Fallon to talk about her work.



Source: Kendall Jenner Is Probably a More Successful Photographer Than You, and That’s OK | Popular Photography

Lightroom mobile can now shoot RAW HDR


Lightroom mobile’s in-app camera is getting an update today that’ll let it capture RAW HDR photos.Adobe says the photos are made by stitching together three RAW images. That in itself is pretty standard process for creating an HDR photo, but Adobe claims it can deliver “greatly increased dynamic range” over what your phone would typically put out.The typical benefits of shooting in RAW remain here, too. You get a 32-bit file with more color information and more flexibility to alter the exposure or white balance. As usual, Adobe is using its own DNG format for the RAW files.

Source: Lightroom mobile can now shoot RAW HDR photos on top phones – The Verge

COLOR PALETTES IN PHOTOGRAPHY

Color is beautiful, color is powerful. The greatest photographers have complete control of the use of color in their images. This great video walks you through many examples of their work and shows off just what an important tool it is.

The restrictive and selective use of color is a nuanced thing that when mastered can give you a remarkable level of control of the viewer’s attention and the overall mood and focus of an image. I’ll be the first to admit that I sometimes don’t consider my palette as much as I should, but every time I see the work of such greeats as shown in the video above, I’m reinspired to do so. I think Forbes’ characterization of complementary colors being analogous to black and white is particularly apt; it highlights their contrasting (in the light, not complementary sense of the word) nature and underscores how one can attain a directness of communication typically reserved for monochromatic representation (think street photography or portraiture). I totally recommend taking 15 minutes to watch the video and let the slideshow of gorgeous work wash over you. If you have any images that focus on the use of color, please share them in the comments!